When beer inspires beautiful things

UP THERE from Jon on Vimeo.


You may question the ultimate purpose of this documentary, as it was done as part of an ad campaign by Mother, in New York, for Stella Artois. However, I dare you to question it's quality as a film. Beautiful and moving photography, impeccable cadence and edit, all brought back to tradition and artistry, with a cherry on top: beer.

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